I recently attended an Oracle Customer event in Adelaide looking back at Oracle Open World 2010 and revisiting some of the more valuable experiences. Apart from being an excellent opportunity to understand what customers thought of the event, we were also very excited to receive our first Oracle Fusion Middleware Innovation Award alongside our customer Premium Wine Brands (a.k.a. Pernod Ricard Pacific).
It was a real honour to be nominated with Premium Wine Brands in the Oracle Fusion Middlware with Applications category. It was a partner/customer combination for using Oracle's middleware products with packaged apps to extend the business value of those applications. Winning the award is validation from Oracle and their judges that the journey we’ve undertaken with Pernod Ricard is innovative and is making a real difference. A special thank you to Ryan, Steve and the team at PWB who have the vision and understanding of the value that SOA brings to an organization. We are looking forward to many more successes to come. Franco Ucci, who leads the Oracle Fusion Middleware Sales Consulting team in ANZ was at the event to share his experiences too. Franco identified three key messages from the event which seemed to focus quite a bit on Middleware. Franco's key takeaways were: Exalogic - Oracle's follow up to the hugely successful Exadata appliances. These boxes are all about getting faster time to market of your infrastructure. There is no doubt customers are seeing the value in getting up and running out of the box (literally). BPM 11g - Our favorite topic. Franco reinforced the message of closing the Business/IT gap by providing more business centric tools in the middleware platform. He highlighted a number of key use cases, specifically around Collaboration within the organization Fusion Applications - how the next generation of Applications from Oracle is building from the middle up... as opposed to most legacy applications which either built from the database up or from the UI down. Data Integration - specifically Golden Gate technology working together with ODI to create a single platform for Data Transformation and Movement. It was an excellent event with a lot of involvement from Oracle's customers.