Oracle OpenWorld 2018

OOW18

Rubicon Red are looking forward to Oracle OpenWorld 2018 in San Francisco, October 22-25, and have a jam packed agenda. We have a busy week planned participating in Partner Advisory Councils, and presenting at OpenWorld and Oracle Code sessions. We are very proud to be sponsoring the Oracle Process, Integration and API Customer Advisory Summit again this year.

If you are planning to attend Oracle OpenWorld 2018 please let us know, we would love to connect.

PRESENTATIONS by Rubicon Red and some our Customers

MONDAY 22nd October

  • 2:15-3:00pm Unified Monitoring for On-Premises and the Cloud with Oracle Management Cloud [PRO4482], Rakesh JS, Rubicon Red; Henrique Arias, Spirit Airlines; Liza De Armas, Spirit Airlines; Ana Maria Mccollum, Oracle; Erik Benner, Mythics. Room: Marriott Marquis (Golden Gate Level) - Golden Gate A

TUESDAY 23rd October

  • 11:15-12:00 Oracle SOA Suite 12c: Customer Panel [CAS5716], Simone Geib, Oracle; Candace McAvaney, Minnesota Power; Mark Harrison, Eaton Corp; Awais Bajwa, GE, Moscone West - Room 2002
  • 3:45-4:30pm Oracle Integration Cloud Customer Panel: Integrating SaaS Into your Application Network [CAS4491], Bruce Tierney, Oracle; Eric Doty, Greenworks Tools; Karl Jonsson, Reinhart; Lakshmi Pavuluri, The Wonderful Company. Room: Moscone West - Room 2002
  • 5:45-6:30pm Delivering Modern Customer Experience by Successfully Adopting Chatbots and AI [CAS2468], Joe Huang, Oracle; Jose Sanchez, Oracle; Matt Wright, Rubicon Red. Room: Park Central (Floor 3) - Stanford
  • 7:30-8:15pm UI, AI, and API – Recipes for next generation messaging platform using Oracle Cloud [BOF5527], Rakesh JS Rubicon Red; Matt Wright, Rubicon Red. Room: Moscone West - Room 2020

WEDNESDAY 24th October

  • 10:30-11:15 Ten Commandments of delivering enterprise grade chatbots using Oracle Cloud, Rakesh JS Rubicon Red; Matt Wright, Rubicon Red. Room: Moscone West - Room 2010
  • 3:45-4:30pm Real-Time Insights to Build Better Digital Assistants and Chatbots Faster [TRN5793], Srikant Subramaniam, Oracle; Matt Wright, Rubicon Red. Room: Moscone West 3020

SPONSOR: Oracle Process, Integration and API Customer Advisory Summit

We are very proud to be a sponsor of the Oracle Process, Integration and API Customer Advisory Summit, for the fifth successive year. It is always a great opportunity to meet with the Oracle Development and Product Management teams and connect with global customers. The Summit is on Sunday 21st October. You can register here – we hope to see you there.

Plan your schedule at Oracle OpenWorld - Session Catalog and Oracle Code - Session Catalog

Ovum Enterprise Case Study: Using Machine Learning to Boost Service Center Customer Satisfaction

Oracle Intelligent Bots reduced call center wait times at University of Adelaide by 97% and resulted in 60% "Awesome" rating from students.

Ovum authored a case study about University of Adelaide's use of Oracle Intelligent Bots. Oracle Intelligent Bots reduced service center wait times at University of Adelaide by 97% and resulted in 60% "Awesome" rating from students.

Summary by Peter Urban, Director Analyst Relations, Oracle

Business Issue: Thousands of students flood University service center to check on admission status

The summer release of high school senior's ATAR college entrance exam results is a peak time for University of Adelaide's call center, because thousands of prospective students simultaneously enquire if they have the right grades for admission. Students were overloading the University's call center with grade requests resulting in 40 minute callcenter hold times!

Solution: Intelligent Self-Service chatbot from Oracle

With Oracle Platinum partner Rubicon Red, University of Adelaide built a natural-language Oracle chatbot which infers a users question without having to hard-code every possible question. With the introduction of the chatbot from the university's Facebook Messenger page, potential students could find out their adjusted ATAR scores in their own time, rather than sitting on hold in phone queues or waiting for an email response. Business analysts built the bot without coding. Business analysts can easily modify the bot without having to contact central IT.

Business Impact: 97% hold-time reduction, 60% "Awesome" chatbot rating

The chatbot conducted roughly 2,100 unique conversations on day one, many more than initially anticipated. The chatbot resulted in a 40% drop in calls to the university's service center. This, in turn, led to a huge reduction in the average wait time for phone calls to the service center – from an average of 40 minutes to around 90 seconds. Service center staff were therefore available to address more complex queries and handle the email backlog.

Download the full article from the Oracle website here.

University of Adelaide employs chatbots to ease student enrolment pain

Oracle Intelligent Bots deliver faster answers to students when applying for university, boosting the student enrolment experience for prospective students at the University of Adelaide; solution implemented by Oracle’s Platinum Partner, Rubicon Red.

Oracle Intelligent Bots deliver faster answers to students when applying for university, boosting the student experience; solution implemented by Oracle’s Platinum Partner, Rubicon Red

Oracle Cloud World, Sydney, Australia

The process of finding out if you got into the university course of your dreams at your preferred educational establishment is a stressful time. Fortunately for some students, the process just got a whole lot easier, thanks to the successful pilot of a cloud-based, artificial intelligence (AI) solution provided by Oracle to the University of Adelaide, implemented by Oracle Platinum Partner, Rubicon Red.

At the end of each academic year, the University, which is consistently ranked in the top 1 percent of the world’s universities and recognised globally as a leading research establishment, is overwhelmed by enquiries from potential students. In South Australia, Year 12 students need support when their ATAR score – the number used to gain entry to university - is released. Students rush to contact the universities to which they’ve applied, to find out if they are eligible to receive bonus points. These can boost their final adjusted ATAR and may be the difference between them securing a place on the course they want or missing out.

University of Adelaide’s Associate Director, Prospect Management, Catherine Cherry, said, “During such a stressful and anxious time, we don’t want applicants having to wait in long queues on the phone to speak to us. It’s important that they can get their adjusted ATAR score as quickly as possible and start discussing what their results mean for them with their families, their friends and university of choice. Our Adjusted ATAR chatbot meant students didn’t have to wait – in the busiest hour we had approximately one user every five seconds! The response has been fantastic, with more than 60 percent of users rating their interaction as ‘Awesome’.”

The chatbot is accessed via social media from the University’s own Facebook messenger page. It enables potential students to get the answers they want, in their own time – without having to hold in phone queues or wait for an emailed response. Having been trained on questions used in previous years to help determine a student’s adjusted score, around context and using deep learning-based natural language understanding (NLU), the bot provides natural, conversational and personalised responses, and can even include comments like congratulations on their results.

Powerful machine learning also helps the bot pick things up and learn as it goes along, making it more powerful as usage increases. It also remembers previous conversations and their context, making it very easy to use and its responses more accurate.

On just the first day, prospective students conducted an estimated 2,100 unique conversations with the chatbot, a number far greater than anticipated. This led to 40 percent reduction in calls to the University’s enquiry service on results day – and more impressively, a 47 percent drop in calls during the critical first three hours. In turn, this reduced the average wait time for queries made via telephone – from an average of 40 minutes down to about 90 seconds. In addition, staff in the University’s call centre were freed-up to address more complex queries and handle its backlog of emails.

Read the full press release here

Talk to us today to discover first hand, the potential to enhance your own customer experiences, see what’s possible and learn how Rubicon Red can help you rapidly deliver an innovative approach, to delighting your customers. Read the datasheet to learn more about the best way to get started on your Oracle Intelligent Bots project with our Cloud Kickstart for Oracle Intelligent Bots.

Related articles

BANDT: University Of Adelaide Uses Bots To Ease Student Enrolment Pain

CIO Online: University of Adelaide employs chatbot to handle ATAR score queries

Rubicon Red Achieves Specialization Trifecta

Rubicon Red today announced momentum is building in it’s Oracle PaaS and IaaS practice with growing customer demand, three new Oracle Partner Network (OPN) Specializations and a number of successful go-lives with Oracle PaaS and Oracle middleware.

2018 Momentum Building with Oracle PaaS and IaaS

19 April, 2018 – Rubicon Red, a recognized global leader in Oracle Cloud Platform and a Platinum level member of Oracle PartnerNetwork (OPN), today announced momentum is building in it’s Oracle PaaS and IaaS practice with growing customer demand, and three new Oracle Partner Network (OPN) Specializations.

Since the launch of it’s Oracle PaaS and IaaS practice six months ago, Rubicon Red is thrilled to have recently delivered a number of successful go-lives with Oracle PaaS and Oracle middleware, with some exciting new projects on the horizon.

“We are starting to see real traction in the Australian market place with customers looking to modernize their existing applications footprint by quickly moving to the cloud, but in parallel, looking to invest in specific cloud native projects, where they can deliver fast ROI and achieve real differentiation,” said John Deeb, CEO, Rubicon Red.

Deeb went on to highlight opportunities around some of the more recent Cloud offerings from Oracle. “Emerging technologies are changing the way we interact with application functionality and data. Specifically, chatbots are proving to be a very tangible solution for our customers - delivering value quickly, by solving real problems easily and applying consistency and scale in customer experience.”

Having recently delivered a successful Oracle Intelligent Bots project, part of Oracle Cloud Platform, for a higher education institution to address student ATAR enquiries, Rubicon Red is currently fielding requests for chatbot solutions across many industries including higher education, public sector and service delivery.

Other recent Rubicon Red go-lives include People’s Choice Credit Union with a new Oracle-based integration platform to support the New Payments Platform; Ruralco upgraded their enterprise Oracle integration platform from 11g to 12c and migrated to the cloud; Australian Red Cross Blood Service also upgraded their enterprise Oracle integration environment to 12c; US customer, DirecTV, rolled out Rubicon Red MyST to deliver DevOps capability across their enterprise Oracle integration platforms, and in Europe, the Dutch Government also implemented Rubicon Red MyST for DevOps provisioning and continuous integration.

“We are delighted with the work Rubicon Red have delivered for our Oracle SOA 11g to 12c migration to the cloud. As part of ongoing managed services we have implemented DevOps using Rubicon Red MyST for provisioning and continuous delivery. Our migration to 12c on the cloud is the first step in our cloud journey and we are looking forward to working with Rubicon Red on our future Oracle cloud projects.” said Stuart Laird, Head of Applications, Ruralco.

Rubicon Red has a number of interesting projects on the horizon including an application modernization project for an Australian winemaker looking to move their enterprise integration platform to Oracle Cloud.

What continues to emerge as Rubicon Red helps customers on their journey to Oracle Cloud is the importance of having a thriving community of successful customers – successful projects breeds ongoing success for customers, vendors and partners alike. “We see three key elements to supporting a thriving community around Oracle Cloud Platform – first is to build our own knowledge, second, to share our wisdom – sharing what we have learned in terms of best practices and proven approaches with the broader community and thirdly to promote the success of our customers as they rollout successful projects that are having such a positive impact on their own organizations. As Oracle Cloud Platform specialists, continual learning and ongoing investment in the latest product knowledge is critical for all of our consultants to stay abreast of the latest technologies and approaches”, concluded Deeb.

A prime example of the ongoing investment Rubicon Red makes towards continuous learning and education is the latest round of OPN Specializations it has achieved. Rubicon Red are very proud to announce it has recently achieved three new OPN Specializations for Oracle Mobile Cloud, Oracle Infrastructure as a Service and Oracle Management Cloud. These latest accreditations extend Rubicon Red’s comprehensive set of OPN Specializations, now numbering nine in total, including Oracle SOA Suite 12c, Oracle Business Process Management 12c, Oracle WebLogic Server 12c, Oracle Enterprise Manager 12c, Oracle Linux 6 and Oracle VM 3.0.

“The three recent OPN Specializations attained by Rubicon Red, cement their position as a partner of choice for Oracle Cloud Platform in Australia and New Zealand”, said Rob Willis, Regional Managing Director, Oracle Australia and New Zealand. “Our customers all over the world are looking for partners like Rubicon Red to help them modernize their existing applications and in parallel, deliver on the digital innovations that business transformation today demands, using Oracle Cloud”.

About Rubicon Red

Rubicon Red is a globally recognized and awarded thought leader in Oracle Cloud Platform. An Oracle Platinum Partner, Rubicon Red offers a set of innovative and market leading Professional Services and Managed Services for Oracle Cloud Platform.

Rubicon Red provides expert services across Oracle Cloud Platform including Application Development, Integration, Security and IaaS, spanning the broad set of Oracle Cloud Services in each of these domains. Dedicated to Oracle Cloud, Rubicon Red is the partner of choice for Oracle Cloud Platform.

Since it’s founding in 2009, by two former senior executives from Oracle product management, Rubicon Red’s mission has been to lead customers to success on their Oracle middleware journey. This is the origin of our name; helping customers cross the “Rubicon” in their successful adoption of the Oracle Cloud Platform “Red” stack.

Additional Information

Join us on Linked In

Follow us on Twitter

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

3 Ways National Pharmacies is Creating the Future of Work

In this latest Oracle video, Ryan Klose, General Manager, National Pharmacies discusses Oracle Cloud for digital transformation and continuous innovation with focus on Retail, SupplyChain, and DigitalHealth.

Read the complete blog post by Daryl Eicher | Sr. Principal Director, Product Marketing, Oracle Cloud Platform.

When National Pharmacies was looking for new ideas to tap into disruptive technologies and drive the consumer-grade engagement their 350,000 members have come to expect from much larger competitors, they went back to basics and started their IT transformation with API-first design thinking. Ryan Klose, Executive General Manager, spoke to me about his journey and how his conversations with executives, board members, and employees have evolved along the way.

The attention economy demands engaging experiences across devices and channels, data-driven business agility, and just enough of the right kind of governance to scale enterprise-class digital offerings. At National Pharmacies, that meant delivering a mobile loyalty app, modernizing their core applications, and extending the governance they needed to build trust in their digital future.

For everything he had to work with, a crystal ball wasn't readily available. So rather than try to predict the future of work at National Pharmacies, Ryan and a core team of technical and business architects decided to work with Rubicon Red and Oracle's Cloud Platform with Autonomous Services to make it happen every day.

Watch the latest video where Ryan Klose outlines his approach to accelerating project delivery by 5X.

Keen to know more? Watch this video to hear Ryan Klose talk more about the digital experience for National Pharmacy members.

Want to get started with Oracle Cloud for your own digital transformation? Rubicon Red can help you get started with Oracle Cloud - just drop us an email and we can have a chat.

Five Minutes with Thomas Kurian

To wrap up our series for 2017, I was privileged to spend Five Minutes with Thomas Kurian, President, Product Development, Oracle Corporation. He shares his thoughts on digital customer/customer transformation, finance transformation and infrastructure transformation. You can listen to the podcast on YouTube.

Blog Thomas Kurian

1. What is top of mind for you in terms of innovation and business transformation?

Digital customer and transforming the customer facing function to a digital channel, is one big thing. Financial transformation in the back office, and migrating data centers, people really don’t want to be in the business of running data centers – infrastructure transformation. So, customer transformation – digital customer, finance transformation and infrastructure transformation.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

The enabling technologies for customer - it would be using data, using AI to mine the data and using an integrated customer experience SaaS offering to change how you deliver multi-channel customer enablement and engagement.

Finance transformation is really changing your finance function from being just a ledger-based system to being an analytic driven system, so the use of our EPM, ERP cloud, along with our data and analytics suite.

Infrastructure, frankly there is an enormous amount of interest in our Infrastructure and Platform as a Service products to replace legacy infrastructure in data centers.

3. Can you share your current favorite transformation or innovation example?

I’ll talk about an example that customers find interesting - a Coffee Company. They have a loyalty program with us as well as using CRM from us – they are able to now look at what you buy on a regular basis, monitor your behavior and make you an offer. So, for instance, imagine you have a cappuccino every morning at 8am and today, you didn’t buy a cappuccino as you are driving to work - they will SMS you the closest coffee store, they will place the order on your behalf, they will pay for it, you just drive and pick it up. They re-imagined what loyalty is about - from being about just collecting points and rewards to changing the customer experience - simplifying the whole process of buying coffee for someone.

4. What guidance would you give to customers as they navigate or start this transformation journey?

Biggest piece of advice for people – make sure the business and IT are aligned in what you are trying to accomplish. Define an objective, set a time window of 6-9 months to accomplish it, not multiple years. Execute the phase 1, measure the results and success, and incrementally iterate, rather than doing a big bang.

5. What is your favorite place to eat in the Bay Area at the moment?

The Flea Street Café in Menlo Park – everything on their menu is fantastic!

You can listen to the podcast on YouTube | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Five Minutes with Steve Miranda

Next in our series, I was very lucky to spend Five Minutes with Steve Miranda, Executive Vice President, Oracle Applications Product Development at Oracle OpenWorld 2017. He shares his thoughts on innovation and using data and machine learning to transform your business. You can listen to the podcast on YouTube.

Blog Steve Miranda

1. What is top of mind for you in terms of innovation and business transformation?

One thing that is undervalued and underestimated, people are always looking for the next great thing, put simply, moving your infrastructure to SaaS or SaaS and PaaS, setting yourself up with the ability to be nimble is critical, and executing to that. But, too often people are still stuck with you know, “xxx” system, that has something – and the perfect can end up being the enemy of the good. Getting started with SaaS is Part 1. And Part 2, from an on-going perspective, using data to transform your business once you are at that point with SaaS - is the next big thing.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

People use the term artificial intelligence but I don’t really like that term as it implies a lot more than is really there – I prefer the term machine learning. Taking data and applying reasonably common techniques and algorithms against the data and improving the way you do business based on that, we tried for a while to do BI and reports and Managed-by-Facts, but you can really start to do it now. In our Marketing Cloud with Data-as-a-Service, you see it as a consumer everyday day – you log on to buy something you are shopping, you see adverts for that all the time. When you were planning your trip to SFO I’m sure you started to see adverts for hotels, rental cars, bikes, etc. That is much more precise, targeted marketing than used to happen 5 years ago or frankly even today. Look at television – television is completely random, based on who they think might be watching these shows, we advertise to those people, irrespective of whether they are in the market for those goods or services, or not.

So, it is very common in marketing, unfortunately and ironically, it is less common using data and machine learning for manufacturing, which is where IoT apps come in to play, Financials, next best discount, next best offer – so taking that mindset that uses marketing and making it pervasive – that’s what we think is going to be exciting from an innovation perspective, going forward.

3. Can you share your current favorite transformation or innovation example?

I like this example as it is really easy to understand – it is the HR example. If you went looking for a job for any company in the world, they have http://acmeinc.com/jobs - if you went to look for it or I went to look for it, we would see the exact same page and there would probably be a dropdown for location – you would pick Australia and I would pick California – there’s probably a drop down for sales jobs, engineering jobs, marketing jobs, and we may/may not pick different things there, but you and I, we would have the exact same web page on every company we see around the world.

But, if you and I went shopping on a consumer website anywhere around the world, I guarantee we would see different things, because it is tailored, towards what we expect. And that’s an example of a “back-office” capability like HR/recruiting where the techniques that are already in place in marketing like data/personalization/machine learning are just going to have to catch-up. And its pretty pervasive, everyone can relate, everyone has either applied for a job or looked for a job and seen that experience – everyone has shopped for things and it is a dramatically different experience, for no particular reason.

4. What guidance would you give to customers as they navigate or start this transformation journey?

Speed over accuracy. Too often, especially in enterprise apps, people spend a lot of time debating decisions, configurations - by the time you finish the debate the business has changed – there is no right answer. Get something going fast, and adjust, I don’t really like fail fast, but rather, “succeed fast”.

5. What is your favorite place to eat in San Francisco at the moment?

I do have a favorite place, but unfortunately it has a month out reservation or so and it is quite expensive but it is SOOO good. If you ever have a chance, go to Gary Danko in Ghirardelli Square - and if you ever get a chance - have the lobster risotto – I don’t think I can give you any other restaurant name and a meal that even comes to mind! It’s hard to get a reservation – but it’s worth it!

You can listen to the podcast on YouTube | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Five Minutes with John Deeb

In our next installment in the series, I spend Five Minutes with John Deeb, CEO, Rubicon Red. He shares his thinking around AI and Machine Learning and what it means for the next generation of applications and customer experiences. You can listen to the podcast on YouTube. Blog John Deeb

1. What is top of mind for you in terms of innovation and business transformation?

For the last 20 years we've been talking about 'speed to market' and delivering business value quickly. This has been improving gradually until now ... we are on the cusp of an order of magnitude shift for delivering innovation through technology. We are already seeing the impact if customers don't factor these innovations into their business.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

New technologies are changing the way we interact with application functionality and data. For so long, we've been limited by traditional input methods - we've had to provide finite sets of input in order to get what we want out of applications. Think menu options, drop downs, our applications struggled to manage context. With AI and Machine learning we've broken that barrier - now context can be derived and learnt. This will be a game changer for how applications and customer experiences are built.

3. Can you share your current favorite transformation or innovation example?

In our business we are constantly working with our consultants and devops engineers to ensure time sheets are completed by start of business Monday and are accurate. This is difficult when you have a global team but critical to the business when time sheets drive accounts receivable. Using Oracle Intelligent Bots Cloud Service we now remind our team daily but check if they completed their time sheets the day before, if they haven't we analyse their past time sheet data including the forecasted time and predict their time sheet. Now they simply respond 'yes' and the time sheet system is updated automatically. We are already seeing completion rates consistently at 100%.

4. What guidance would you give to customers as they navigate or start this transformation journey?

Having been in technology for so long, I'm a big believer in learning from others. We've always tried to help customers along their transformation journey, by taking the experience we've had in emerging technologies and building on the success and learning from the failures of the past. So, we would always recommend customers find a partner to help them through this journey. It really does pay off to have the support at the beginning.

5. What is your favorite place to eat in San Francisco at the moment?

There are so many places to choose from, but for the last few years I've been sure to go to Tropisueno Mexican Kitchen, it is literally right next to Moscone. Amazing food and a great atmosphere.

You can listen to the podcast on YouTube | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Rubicon Red Proud Sponsors of AiDisrupt

Rubicon Red, a recognized global leader in Oracle Cloud Platform and a Platinum level member of Oracle PartnerNetwork (OPN), today announced it is delighted to be a sponsor of the upcoming AiDisrupt event in Sydney, later this week.

Digital publication techexec.com.au, written for the ANZ C-suite executive, have brought together an outstanding agenda via the next instalment of their 'Disrupt Conference Series' - AiDisrupt. The agenda is set to explore all things disruptive, showcasing innovative thought-leadership that explores the role artificial intelligence is having on industry transformation. The event will showcase critical themes such as: harnessing the advantage across your business, accelerating your AI strategy, the impact this is having on customer engagement as well as preparing your business for this change.

Rubicon Red are excited to join over 150 of Sydney’s cross-industry leaders at this ‘by-invitation-only’ event in exploring the best in artificial intelligence, machine learning, chatbots, and quantitative computing. The stellar line up of guest speakers includes Adrian Letchford, Senior Data Scientist, Airtasker; Kshira Saagar, Head of Analytics and Data Science, The ICONIC; Markoss Martina, General Manager Process Automation [Robotics & Cognitive Automation] NAB; Siamak Tafavogh, Senior Data Scientist, Coca-Cola Amatil; Alice Almeida, Head of Digital Strategy & Innovation, News Corp; Rami Mukhtar, Executive General, Manager of Analytics, IAG; William Judge, Head of Social Robotics, CBA.

Rubicon Red recognizes the transformational role artificial intelligence, machine learning, internet of things and big data will play as the potential is explored in diverse use-cases across all industries including financial services, retail, manufacturing, and health sciences over the next two to five years.

“Emerging technologies are changing the way we interact with application functionality and data. The traditional methods required finite sets of inputs like menu options, drop downs, and pick lists. Put simply traditional applications struggled to understand context”, said John Deeb, CEO, Rubicon Red. "With AI and machine learning we've broken that barrier - now context can be derived and learnt. This will be a game changer for how applications and customer experiences are built moving forward.”

As announced at Oracle OpenWorld in San Francisco earlier this year, Oracle’s pervasive approach to artificial intelligence enables customers to rapidly employ advanced machine learning to transform business processes. The recently announced Oracle AI Platform Cloud Service includes cognitive AI, analytics, data services that can be easily embedded across Oracle’s SaaS, PaaS, and IOT services.

“Oracle is in a unique position to deliver AI across all layers of the cloud, empowering customers to uncover and unlock critical business patterns in their enterprise data to transform organizational productivity, efficiency, and insight.” said Amit Zavery, Senior Vice President, Product Development, Oracle Cloud Platform. "We are very pleased to see our Oracle Platinum partner, Rubicon Red, supporting some of our Australian customers including National Pharmacies and a local higher education institution, as they take their initial steps to leverage our AI platform, in the first instance with Intelligent Bots. AI has the power to be more transformative for the enterprise than any other technology in recent history and these early learnings will pave the way for future success for our customers.”

"Chatbots are benefiting from a confluence of technology advances: better natural language processing, machine learning, and strong integration to enterprise data. That means they can understand customer purchase history from a CRM system or product availability from a supply chain system”, said Ryan Klose, General Manager, Corporate, National Pharmacies. “Right now, Rubicon Red are helping us with our early bot implementations and we are going through an initial learning process with the bot technology but I foresee this will become a critical member of our communication channel. The most exciting thing about our chatbot pilots, is where it's going to take us.”

About Rubicon Red

Rubicon Red is a globally recognized and awarded thought leader in Oracle Cloud Platform. An Oracle Platinum Partner, Rubicon Red offers a set of innovative and market leading Professional Services and Managed Services for Oracle Cloud Platform.

Rubicon Red provides expert services across Oracle Cloud Platform including Application Development, Integration, Security and IaaS, spanning the broad set of Oracle Cloud Services in each of these domains. Dedicated to Oracle Cloud, Rubicon Red is the partner of choice for Oracle Cloud Platform.

Since it’s founding in 2009, by two former senior executives from Oracle product management, Rubicon Red’s mission has been to lead customers to success on their Oracle middleware journey. This is the origin of our name; helping customers cross the “Rubicon” in their successful adoption of the Oracle Cloud Platform “Red” stack.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Additional Information

Oracle Magazine: Let Us Take You into the Future

Press Release: Only Oracle Can Deliver Pervasive Artificial Intelligence Across All Layers of the cloud

Creative Ways National Pharmacies Keeps Customers At The Center Of Innovation

Video: The Value of Artificial Intelligence

Join us on LinkedIn

Follow us on Twitter

Five Minutes with Xander van Rooijen

We have been working with Xander van Rooijen, Business Architect, Rabobank for the past few years now - they are one of the largest users of our DevOps software, MyST. In every conversation I've had with Xander he is always very discerning and thoughtful, focussed on best practice and continuous improvement for the teams he works with and the business. In this installment of our "Five Minutes with" series, he shares his latest thinking around innovation and technology trends.

Blog Xander van Rooijen

1. What is top of mind for you in terms of innovation and business transformation?

I think the biggest thing would be adaptability and the speed we execute this with, as Rabobank faces a lot of disruption, inside, as well as outside. As an organization we need to be on par with everything that is happening around us and go beyond – so we need to act quickly and also be flexible enough to uptake all these new innovations.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

We think that in a world of eco-systems in which we play a small role, we need to integrate with many other eco-systems. One of the key enablers are API’s. Everyone is opening up their businesses via API's, so they are already the next big thing. Leveraging these new possibilities is top of mind for us.

3. Can you share your current favorite transformation or innovation example?

Within the European Union we are facing legislation changes like PSD2 (Payment Services Directive). As a financial organization we are opening up our banking services, as do our competitors. In general this translates into Open Banking; a new way of providing financial services to our customers. This is a very exciting transition, which in my opinion will give endless new possibilities.

4. What guidance would you give to other customers as they navigate or start this transformation journey?

I think for me, it is having the realization that I, myself, don’t know anything yet because the market is changing so fast. I’m learning new things every day, every second. Keeping an open mind, listening to other people, reading, meeting and consulting peers, helps me tremendously. It gives me more focus on the important aspects of my work and guides me better in my journey into new things. And of course, take things in small steps and learning from there and don’t be afraid to fail because failure will give you the knowledge to do great things, the next time around.

5. What is your favorite place to eat in San Francisco at the moment?

For me it is all about the company. But if I must choose a place for this year, it would be Twenty Five Lusk, where we had a very nice dinner with our team and Oracle. Besides that, I have very fond memories of Lori’s Diner.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events