Engineers Australia to present at Oracle OpenWorld on Cloud Integration

Richard Holmes the MIS Renewal Program Manager, Engineers Australia will be presenting at Oracle OpenWorld about their BPM and SOA journey with Rubicon Red, and in particular their experience at integrating with

The MIS program, was charged with replacing Engineers Australia's aging legacy IT infrastructure, redefining its business processes, and developing a new online and customer relationship management (CRM) functions to improve the services it provides to engineers.

Engineers Australia (EA) has a combination of SaaS and on premise applications, such as Saleforce and Oracle E-Business. As companies move applications to the cloud, they are hitting a major barrier to its adoption; application integration or the lack of it between cloud based and on premise applications. Initially EA integrated Salesforce using traditional APIs which has been complex and costly.

Richard will be speaking on the Customer Panel for Oracle SOA Suite Cloud Integration—Simple, Fast, and Secure [CON8011], where he will share Engineer Australia's experience in using  the Salesforce Adapter in conjunction with the Oracle BPM / SOA Suite to integrate on-premises apps with Salesforce. It details best practice and lesson learnt for integrating with the cloud, and how to use the cloud adapters to enable easier change management, rapid development and strong governance.

Session details are as follows:

Customer Panel: Oracle SOA Suite Cloud Integration—Simple, Fast, and Secure [CON8011]

This session covers integration challenges with software as a service (SaaS) applications and how Oracle has delivered compelling solutions to meet them. Speakers from Oracle and Oracle customers that have successfully delivered such integrations by using Oracle technology discuss best practices and deployment guidelines customers use to integrate with Oracle SaaS applications (Oracle Fusion Applications, Oracle Eloqua, Oracle RightNow, and so on),, Workday, SuccessFactors, and more.

Schedule: Monday, Sep 29, 5:15 PM - 6:00 PM - Moscone South - 302

State Revenue Office to present at Oracle OpenWorld on BPM Journey

Paul Dulfer, CIO, State Revenue Office, Victoria will be presenting at Oracle OpenWorld on their experiences  with Oracle BPM and SOA; and their journey with Rubicon Red in developing a successful BPM program.

Paul, will share how SRO were able to unleash the full capabilities of BPM and SOA to extend the useful life of core revenue management system through an incremental transitional program at a fraction of the cost of a highly disruptive major re-development, and at the same time move SRO from a Function Centric to a Process and Service Centric organisation and the associated benefits.

The  Customer Panel; The Path to Process Excellence—Notes from the Trenches [CON8094] also features features speakers from Flextronics and the State of Alaska.

Session Details

Business process management (BPM) is not just a one-time application development project. It is about continuous process improvement. In successful organizations, BPM has evolved from a single project to an enterprise wide initiative. In this session, you will hear from some of the Oracle Unified Business Process Management Suite customers that have travelled the path to process excellence by adopting BPM to manage business processes across the organization. In the session, these customers share their experiences and best practices for developing a successful BPM program.

Rubicon Red launches FusionCloud

Get some Fusion from the Cloud     

At 9am AEST on the 3rd September 2014, Rubicon Red launched FusionCloud ( a fully automated environment provisioning and continuous delivery experience for Oracle Fusion Middleware, on the cloud.

FusionCloud presents organisations with a compelling proposition to simplify and automate the entire Oracle Fusion Middleware development lifecycle. The promise of DevOps and Continuous Delivery becomes a reality with FusionCloud, offering push button environment provisioning and code deployment . Both private and public cloud configurations are supported - the choice is yours.

FusionCloud Features - Pre-built Platform Templates - Provision FMW Platform on Demand - Model Once, Deploy Anywhere - Global Availability - Wizard based modelling - Build and Deployment Automation - Enables Hybrid Clouds - Secure Platform

Oracle SOA 12c Upgrade Feature Pack - Out of the box pre-configured, tested and automated upgrade to Oracle SOA and BPM 12c - 11g to 12c change control audit and trace report

If you would like to learn more, register your interest at

About Rubicon Red Rubicon Red offers organisations a set of innovative and market leading cloud and consulting solutions for Oracle Fusion Middleware customers. An Oracle Gold Partner and recognized global leader in Oracle Fusion Middleware, Rubicon Red delivers thought leadership, innovation and unrivaled expertise.

Founded in 2009 by two former senior executives from Oracle product management, Rubicon Red is an Oracle Certified SOA and BPM Specialist and has been awarded the Oracle Fusion Middleware Top Technical Champion APAC on multiple occasions.

With offices in the US, Australia and India providing 24 x 7 support and development services, Rubicon Red offers a range of services to architect, deliver, maintain and host your Oracle Fusion Middleware platform.

The Rubicon Red Name The idiom 'Crossing the Rubicon' describes passing a point of no return. It is associated with making a decision and never turning back. When new technologies enter the market, specifically disruptive and discontinuous technologies like Middleware (SOA, BPM, Mobility, Cloud), the choice to embrace this technology cannot be half-hearted.

Middleware platforms offer unlimited technical capability across many different areas – application development, integration, workflow, security, user interfaces and portals, social media for the enterprise, business intelligence, high performing apps, mobility, software as a service and more.

Customers that look to change their IT landscape, deliver true technical alignment to business services and to increase their organizational capabilities need to be prepared for that journey, they need to cross the Rubicon.

The Red part of our names represents our alignment with Oracle technologies. We offer deep product knowledge and expertise in all areas of Oracle Fusion Middleware.

Rubicon Red is the partner to guide you on your journey. We offer superior knowledge, experience and innovation across all aspects of developing and maintaining solutions on the Oracle Fusion Middleware platform.Learn more at

Press Contact Name: Matt Wright Mobile: +61 405 105 505 Email:

FusionCloud logo

Matt Wright, CTO talks about new features in Oracle SOA Suite 12c


Oracle has announced today the release of Oracle SOA Suite 12c which marks a major step forward in supporting "industrial" SOA, and offer the industry’s most highly integrated middleware platform. With the rapid adoption of Cloud, Mobile and Internet of Things, the need for a robust, proven and standards based SOA platform has become central to an organisations ability to deliver on these key initiatives.

Matt Wright (Chief Technology Officer, Rubicon Red) was quoted as saying “Rubicon Red has been working with the SOA Suite 12c as part of the beta program, since early 2012. We are excited that Oracle customers are now able to take advantage of its many enhancements. Today, we are helping many organisations with their Journey to Cloud; the SOA Suite 12c, in unison with Rubicon Red's SOA / BPM Reference Architecture and tooling such as MyST (the leading continuous delivery automation tool for Oracle Fusion Middleware and Applications) provides business with a strategic advantage in their ability to be more responsive in delivering new solutions faster, cheaper and more often".

For more details on the advantages of SOA 12c, watch Matt Wright, describe many of the new features in Oracle SOA Suite 12c including mobile integration enhancements, unified development interface, cloud adapters, and more.

The rapid growth of cloud-based applications in the enterprise, combined with organizations' desire to integrate applications with mobile technologies, is dramatically increasing application integration complexity. To meet this challenge, Oracle today introduced Oracle SOA Suite 12c, the latest version of the industry's most complete and unified application integration and SOA solution. With simplified cloud, mobile, on-premises, and Internet of Things (IoT) integration capabilities, all within a single platform, Oracle SOA Suite 12c helps organizations speed time to integration, improve productivity, and lower TCO.

Click here to download the datasheet on what's new in SOA 12c.

Rubicon Red – Gold Sponsor’s Oracle Leader’s Forum 2014

Rubicon Red are excited to be part of the Oracle Leader's Forum again in 2014.OLF

This year it is held at Terrigal on the Central Coast of New South Wales. It is the 6th year the event has run, and the third time in a row that Rubicon Red has been a sponsor of the event. As always we are excited to have the opportunity to meet with  many of our Australian and New Zealand customers.

This year John Deeb and James Hemmings from Rubicon Red will be attending the event;  as always is a great environment for everyone to share their journey, ideas and experience on how to leverage the Oracle’s technology to deliver solutions and drive significant value to the  business.

This year the vent will play host to over 100 attendees from a diverse range of organisations; with some interesting guest speakers from business and the community, including Benjamin Roberts-Smith VC MG and Asim Khan, Director of IT for Team USA, the America’s Cup Challenge boat. In addition, the event has Oracle Senior Executives and customers, such as Westpac, Santos, Westfield and Boral.

We look forward to seeing you there.


Executive Dinner: Driving Innovation Through Oracle Mobility

Guest Presenter: Mr Ryan Klose, General Manager IT & Innovation, National Pharmacies

The world is presently experiencing an unprecedented level of adoption of all things mobile. Consumerisation is blurring the traditional lines between personal and business use of technology, and mobile is one of the primary drivers for this. Organisations the world over are scrambling to carve out budget and adopt mobile based initiatives in an attempt to shore up competitive advantage and maintain connectivity with the modern day smartphone savvy consumer.

Join us for this exclusive Executive Dinner for Adelaide’s technology executives with guest presenter Ryan Klose, General Manager, IT & Innovation, National Pharmacies. Ryan will take you through National Pharmacies’ focus on technology innovation with the company’s recent adoption of Oracle Mobility solutions, enabling a new channel for National Pharmacies’ to connect with its members.

James Hemmings, Director from Rubicon Red, will host the evening. Rubicon Red, National Pharmacies chosen implementation partner for Oracle Mobility is an Oracle Gold Partner and Certified Oracle SOA and BPM Specialist.

Reserve your seat now, to register online CLICK HERE

Date: Thursday 10th April 2014

Time: 6:30pm - 10:30 pm

Venue: COS Restaurant, 18 Leigh St, Adelaide SA 5000

SRO wins Digital Government award for Oracle BPM

The State Revenue Office Victoria has won the inaugural Victorian Government Digital Awards, in the Capability category.

The award recognizes the implementation of the Unclaimed Monies Project (UCM), developed in partnership with Rubicon Red and utilizing Oracle's BPM technology. The project was also instrumental in the establishment of an overall BPM and SOA capability, including reference architecture, best practice and delivery methodology that is enabling SRO to rapidly automate new business processes across the department.

The Victorian Government Digital Awards were presented on Tuesday 11 February by Minister for Technology, the Hon Gordon Rich-Phillips and Grantly Mailes, Chief Technology Advocate

John Deeb (CEO, Rubicon Red) was quoted as saying “Our journey with SRO represents the experience we strive to provide all of our customers. The award today is just one example of the achievements we've accomplished with SRO. We recognize the efforts of the entire team in delivering such a stellar outcome."

About the Victorian Digital Government Award In 2014 the Victorian government ran its first Digital Government awards. The awards were aimed at recognizing ICT Excellence in the Victorian Government. A total of 21 nominations across 10 different departments of Victorian Government put forward nominations in the three categories of the Victorian Government Digital Awards – Engagement, Investment and Capability. The Awards were presented by the Assistant Treasurer and Minister for Technology the Hon. Fordon Rich-Phillips MLC.

Simplifying Integration with the Cloud

matt-wrightMatt Wright talks with Oracle about the new Salesforce Adapter

Oracle has announced this week the release of the Oracle Cloud Adapters for the Oracle SOA Suite, whilst integration with the cloud applications such as Salesforce was already achievable through the SOA Suite, the use of the adapters dramatically simplify and reduce the development effort to implement integration between cloud and on-premise applications.

The Oracle Press Release quotes Matt Wright, CTO, Rubicon Red, and Oracle Gold Partner as saying that the “Oracle Cloud Adapter for is a ‘game changer’ addition to Oracle’s comprehensive set of integration adapters. With the Oracle Cloud Adapter for, Oracle has reduced the cost and complexity of integrating applications with a simplified and unified approach.”

Another key area addressed by the Cloud Adapters, is the set-up and configuration of secure connectivity to cloud based applications. Historically, when implementing purely on-premise integration, organisations security requirements have not been overly onerous. As soon as integration goes beyond the firewall, then security requirements become more stringent, which has acted a serious road-block to integration with external systems.

As more of an organisations application move to the cloud, the ability to rapidly and securely integrate on-premise apps with the cloud becomes increasingly critical for an organisation to do business. The Oracle Cloud adapters have just made this a whole lot simpler.

Click here for more information on the cloud adapters.

Oracle awards Rubicon Red Top Technical Champion for 2nd successive year

matt-wright-imageOracle has awarded Rubicon Red with its 2013 ‘Oracle Fusion Middleware Top Technical Champion Award for Specialized Partner of the Year for Asia Pacific’; which recognizes Oracle Partners with a strong technical focus on the successful delivery of Oracle Fusion Middleware Solutions.

This is the second successive year that Rubicon Red has been a recipient of this award; and is in recognition for their commitment to deliver innovative, specialized solutions and services based on Oracle Fusion Middleware, as well as their overall contribution to developing the Oracle Fusion Middleware community through the publication of books, blogs and delivery of sessions at events such as Oracle Open World. Notable achievements highlighted as part of the award include:

  • Successful implementation of a number of strategic BPM / SOA projects for the State Revenue Office of Victoria, as part their Sustainable Revenue Management System Program
  • The implementation of a Web Center, SOA solution for Ardent Leisure (owner of Dreamworld, Whitewater World, AMF Bowling, etc) to integrate functionality from its newer cloud apps and its older on-premise systems – in a single integrated user interface.
  • Release of MyST 2.0, Rubicon Red’s declarative based, packaged solution for the design, install, configuration and continuous deployment of Oracle Fusion Middleware and Applications
  • Publication of the Oracle SOA Suite 11g Developer’s Cookbook
  • Session on SOA EDG Best Practice delivered with Oracle at Open World, and repeated a number of times globally since.

Matt Wright received the award on behalf of Rubicon Red from Steve Ng (Senior Vice President Oracle Fusion Middleware Asia Pacific) and Franco Ucci (GM Oracle Fusion Middleware ANZ) at the recent Annual Top Partner Conference, which took place at the Pullman Resort in Lijiang, China.

Putting BPM (and SOA) to Work! SRO’s Journey

coffeeOracle Executive Breakfast - Putting BPM (and SOA) to Work! SRO’s Journey Host: Mr Paul Dulfer, CIO, State Revenue Office of Victoria The barriers to unleashing the full capabilities of BPM and SOA in the public sector can sometimes be daunting. However these barriers are not insurmountable particularly if you can learn from an organization that has started the journey and has achieved early success! This is an exclusive Executive Breakfast for Public Sector technology executives with host Paul Dulfer, CIO, State Revenue Office of Victoria (SRO). Paul will take you through SRO’s journey to implementing BPM and SOA; starting with getting support from the business executives. Matt Wright, CTO from Rubicon Red, will accompany Paul. Rubicon Red, SRO's chosen implementation partner for Oracle BPM is an Oracle Gold Partner and Certified Oracle BPM Specialist. At the breakfast meeting Paul will introduce and launch a forum for Government Technology Executives. The purpose of the Forum is to share experiences and best practice particularly in relation to the so called ‘disruptive technologies’. Please note: In order to maintain a small, interactive forum, seats to the breakfast are strictly limited, so register early to avoid disappointment. For more information please contact us, or to register online CLICK HERE. Venues and Dates When: 8:00am - 10:00am, Friday 15 November 2013 Where: Grand Hyatt, 123 Collins Street, Melbourne