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University of Adelaide: The art of delighting your customers

It can be easy to implement procedures that are administratively convenient for your business, but what happens when they become difficult for your customers to navigate?

Listen to Rubicon Red’s latest podcast with Catherine Cherry, Director of Prospect Management at The University of Adelaide as she unpacks the difference between customer experience and customer service.

How can we solve customer pain points? Through engaging them in experiences that are meaningful to them.

Find out how the University of Adelaide employed an AI chatbot to streamline student enquiries through leveraging familiar channels like Facebook.

By identifying the pain point of students having to wait up to forty minutes for a one-minute conversation and transforming it into an accessible solution via Facebook, the university enhanced student experiences and simplified enquiry services.

Discover how creating meaningful and exceptional customer experiences leads to higher conversions and overall satisfaction with your organisation.

To learn more about how the AI chatbot improved the student enquiry process read our case study.



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