Catherine Cherry, Director of Prospect Management, The University of Adelaide, and John Deeb, Director, Rubicon Red, recently caught up with Tess Bennett, Editor, Which-50 in San Francisco to discuss the University's new international eligibility chatbot.
The University of Adelaide has launched its second chatbot which is designed to help double the number of international students enrolled at the higher education institution within the next five years.
That growth requires new ways of thinking about recruiting and handling student inquiries, says Catherine Cherry, The University of Adelaide’s di
rector of prospect management.
“The university has an agenda to double in size in the next three to five years, and it is likely that the inquiry team will not double in size along with that. So we have no choice but to find ways to optimise really, really rapidly,” Cherry told Which-50.
To reach more potential international students and solve a major pain point, the university launched a chatbot in July which can assess an international student’s eligibility to study at the university.
Read the complete article here.
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