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University of Adelaide

“Our adjusted ATAR chatbot means students no longer have to wait for long periods of time... Since implementation the response has been fantastic.” - Catherine Cherry, Director, Prospect Management

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Call Wait Time Cut by 13x

The use of the chatbot led to a significant drop in average wait time ~13x – falling from an average of 40 minutes to around 90 seconds

Calls Slashed by 55%

Since the bot’s implementation, calls on results day have been reduced by 55%.

82% Rate as Awesome

During the pilot, 60% of users rated their experience as ‘awesome’, which increased the following year to 82%.

University of Adelaide

The University of Adelaide was looking for a way to improve students’ experiences with ATAR enquiries. Utilising a cloud-based AI Bot delivered by Rubicon Red in just 4 weeks,
the University improved student experience through a new self-service channel. Driving less call traffic and reducing pressure on staff, the AI Bot streamlined the enquiry process through a seamless digital experience.

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