Five Minutes with Thomas Kurian

To wrap up our series for 2017, I was privileged to spend Five Minutes with Thomas Kurian, President, Product Development, Oracle Corporation. He shares his thoughts on digital customer/customer transformation, finance transformation and infrastructure transformation. You can listen to the podcast on YouTube.

Blog Thomas Kurian

1. What is top of mind for you in terms of innovation and business transformation?

Digital customer and transforming the customer facing function to a digital channel, is one big thing. Financial transformation in the back office, and migrating data centers, people really don’t want to be in the business of running data centers – infrastructure transformation. So, customer transformation – digital customer, finance transformation and infrastructure transformation.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

The enabling technologies for customer - it would be using data, using AI to mine the data and using an integrated customer experience SaaS offering to change how you deliver multi-channel customer enablement and engagement.

Finance transformation is really changing your finance function from being just a ledger-based system to being an analytic driven system, so the use of our EPM, ERP cloud, along with our data and analytics suite.

Infrastructure, frankly there is an enormous amount of interest in our Infrastructure and Platform as a Service products to replace legacy infrastructure in data centers.

3. Can you share your current favorite transformation or innovation example?

I’ll talk about an example that customers find interesting - a Coffee Company. They have a loyalty program with us as well as using CRM from us – they are able to now look at what you buy on a regular basis, monitor your behavior and make you an offer. So, for instance, imagine you have a cappuccino every morning at 8am and today, you didn’t buy a cappuccino as you are driving to work - they will SMS you the closest coffee store, they will place the order on your behalf, they will pay for it, you just drive and pick it up. They re-imagined what loyalty is about - from being about just collecting points and rewards to changing the customer experience - simplifying the whole process of buying coffee for someone.

4. What guidance would you give to customers as they navigate or start this transformation journey?

Biggest piece of advice for people – make sure the business and IT are aligned in what you are trying to accomplish. Define an objective, set a time window of 6-9 months to accomplish it, not multiple years. Execute the phase 1, measure the results and success, and incrementally iterate, rather than doing a big bang.

5. What is your favorite place to eat in the Bay Area at the moment?

The Flea Street Café in Menlo Park – everything on their menu is fantastic!

You can listen to the podcast on YouTube | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Five Minutes with Steve Miranda

Next in our series, I was very lucky to spend Five Minutes with Steve Miranda, Executive Vice President, Oracle Applications Product Development at Oracle OpenWorld 2017. He shares his thoughts on innovation and using data and machine learning to transform your business. You can listen to the podcast on YouTube.

Blog Steve Miranda

1. What is top of mind for you in terms of innovation and business transformation?

One thing that is undervalued and underestimated, people are always looking for the next great thing, put simply, moving your infrastructure to SaaS or SaaS and PaaS, setting yourself up with the ability to be nimble is critical, and executing to that. But, too often people are still stuck with you know, “xxx” system, that has something – and the perfect can end up being the enemy of the good. Getting started with SaaS is Part 1. And Part 2, from an on-going perspective, using data to transform your business once you are at that point with SaaS - is the next big thing.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

People use the term artificial intelligence but I don’t really like that term as it implies a lot more than is really there – I prefer the term machine learning. Taking data and applying reasonably common techniques and algorithms against the data and improving the way you do business based on that, we tried for a while to do BI and reports and Managed-by-Facts, but you can really start to do it now. In our Marketing Cloud with Data-as-a-Service, you see it as a consumer everyday day – you log on to buy something you are shopping, you see adverts for that all the time. When you were planning your trip to SFO I’m sure you started to see adverts for hotels, rental cars, bikes, etc. That is much more precise, targeted marketing than used to happen 5 years ago or frankly even today. Look at television – television is completely random, based on who they think might be watching these shows, we advertise to those people, irrespective of whether they are in the market for those goods or services, or not.

So, it is very common in marketing, unfortunately and ironically, it is less common using data and machine learning for manufacturing, which is where IoT apps come in to play, Financials, next best discount, next best offer – so taking that mindset that uses marketing and making it pervasive – that’s what we think is going to be exciting from an innovation perspective, going forward.

3. Can you share your current favorite transformation or innovation example?

I like this example as it is really easy to understand – it is the HR example. If you went looking for a job for any company in the world, they have http://acmeinc.com/jobs - if you went to look for it or I went to look for it, we would see the exact same page and there would probably be a dropdown for location – you would pick Australia and I would pick California – there’s probably a drop down for sales jobs, engineering jobs, marketing jobs, and we may/may not pick different things there, but you and I, we would have the exact same web page on every company we see around the world.

But, if you and I went shopping on a consumer website anywhere around the world, I guarantee we would see different things, because it is tailored, towards what we expect. And that’s an example of a “back-office” capability like HR/recruiting where the techniques that are already in place in marketing like data/personalization/machine learning are just going to have to catch-up. And its pretty pervasive, everyone can relate, everyone has either applied for a job or looked for a job and seen that experience – everyone has shopped for things and it is a dramatically different experience, for no particular reason.

4. What guidance would you give to customers as they navigate or start this transformation journey?

Speed over accuracy. Too often, especially in enterprise apps, people spend a lot of time debating decisions, configurations - by the time you finish the debate the business has changed – there is no right answer. Get something going fast, and adjust, I don’t really like fail fast, but rather, “succeed fast”.

5. What is your favorite place to eat in San Francisco at the moment?

I do have a favorite place, but unfortunately it has a month out reservation or so and it is quite expensive but it is SOOO good. If you ever have a chance, go to Gary Danko in Ghirardelli Square - and if you ever get a chance - have the lobster risotto – I don’t think I can give you any other restaurant name and a meal that even comes to mind! It’s hard to get a reservation – but it’s worth it!

You can listen to the podcast on YouTube | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Five Minutes with John Deeb

In our next installment in the series, I spend Five Minutes with John Deeb, CEO, Rubicon Red. He shares his thinking around AI and Machine Learning and what it means for the next generation of applications and customer experiences. You can listen to the podcast on YouTube. Blog John Deeb

1. What is top of mind for you in terms of innovation and business transformation?

For the last 20 years we've been talking about 'speed to market' and delivering business value quickly. This has been improving gradually until now ... we are on the cusp of an order of magnitude shift for delivering innovation through technology. We are already seeing the impact if customers don't factor these innovations into their business.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

New technologies are changing the way we interact with application functionality and data. For so long, we've been limited by traditional input methods - we've had to provide finite sets of input in order to get what we want out of applications. Think menu options, drop downs, our applications struggled to manage context. With AI and Machine learning we've broken that barrier - now context can be derived and learnt. This will be a game changer for how applications and customer experiences are built.

3. Can you share your current favorite transformation or innovation example?

In our business we are constantly working with our consultants and devops engineers to ensure time sheets are completed by start of business Monday and are accurate. This is difficult when you have a global team but critical to the business when time sheets drive accounts receivable. Using Oracle Intelligent Bots Cloud Service we now remind our team daily but check if they completed their time sheets the day before, if they haven't we analyse their past time sheet data including the forecasted time and predict their time sheet. Now they simply respond 'yes' and the time sheet system is updated automatically. We are already seeing completion rates consistently at 100%.

4. What guidance would you give to customers as they navigate or start this transformation journey?

Having been in technology for so long, I'm a big believer in learning from others. We've always tried to help customers along their transformation journey, by taking the experience we've had in emerging technologies and building on the success and learning from the failures of the past. So, we would always recommend customers find a partner to help them through this journey. It really does pay off to have the support at the beginning.

5. What is your favorite place to eat in San Francisco at the moment?

There are so many places to choose from, but for the last few years I've been sure to go to Tropisueno Mexican Kitchen, it is literally right next to Moscone. Amazing food and a great atmosphere.

You can listen to the podcast on YouTube | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Rubicon Red Proud Sponsors of AiDisrupt

Rubicon Red, a recognized global leader in Oracle Cloud Platform and a Platinum level member of Oracle PartnerNetwork (OPN), today announced it is delighted to be a sponsor of the upcoming AiDisrupt event in Sydney, later this week.

Digital publication techexec.com.au, written for the ANZ C-suite executive, have brought together an outstanding agenda via the next instalment of their 'Disrupt Conference Series' - AiDisrupt. The agenda is set to explore all things disruptive, showcasing innovative thought-leadership that explores the role artificial intelligence is having on industry transformation. The event will showcase critical themes such as: harnessing the advantage across your business, accelerating your AI strategy, the impact this is having on customer engagement as well as preparing your business for this change.

Rubicon Red are excited to join over 150 of Sydney’s cross-industry leaders at this ‘by-invitation-only’ event in exploring the best in artificial intelligence, machine learning, chatbots, and quantitative computing. The stellar line up of guest speakers includes Adrian Letchford, Senior Data Scientist, Airtasker; Kshira Saagar, Head of Analytics and Data Science, The ICONIC; Markoss Martina, General Manager Process Automation [Robotics & Cognitive Automation] NAB; Siamak Tafavogh, Senior Data Scientist, Coca-Cola Amatil; Alice Almeida, Head of Digital Strategy & Innovation, News Corp; Rami Mukhtar, Executive General, Manager of Analytics, IAG; William Judge, Head of Social Robotics, CBA.

Rubicon Red recognizes the transformational role artificial intelligence, machine learning, internet of things and big data will play as the potential is explored in diverse use-cases across all industries including financial services, retail, manufacturing, and health sciences over the next two to five years.

“Emerging technologies are changing the way we interact with application functionality and data. The traditional methods required finite sets of inputs like menu options, drop downs, and pick lists. Put simply traditional applications struggled to understand context”, said John Deeb, CEO, Rubicon Red. "With AI and machine learning we've broken that barrier - now context can be derived and learnt. This will be a game changer for how applications and customer experiences are built moving forward.”

As announced at Oracle OpenWorld in San Francisco earlier this year, Oracle’s pervasive approach to artificial intelligence enables customers to rapidly employ advanced machine learning to transform business processes. The recently announced Oracle AI Platform Cloud Service includes cognitive AI, analytics, data services that can be easily embedded across Oracle’s SaaS, PaaS, and IOT services.

“Oracle is in a unique position to deliver AI across all layers of the cloud, empowering customers to uncover and unlock critical business patterns in their enterprise data to transform organizational productivity, efficiency, and insight.” said Amit Zavery, Senior Vice President, Product Development, Oracle Cloud Platform. "We are very pleased to see our Oracle Platinum partner, Rubicon Red, supporting some of our Australian customers including National Pharmacies and a local higher education institution, as they take their initial steps to leverage our AI platform, in the first instance with Intelligent Bots. AI has the power to be more transformative for the enterprise than any other technology in recent history and these early learnings will pave the way for future success for our customers.”

"Chatbots are benefiting from a confluence of technology advances: better natural language processing, machine learning, and strong integration to enterprise data. That means they can understand customer purchase history from a CRM system or product availability from a supply chain system”, said Ryan Klose, General Manager, Corporate, National Pharmacies. “Right now, Rubicon Red are helping us with our early bot implementations and we are going through an initial learning process with the bot technology but I foresee this will become a critical member of our communication channel. The most exciting thing about our chatbot pilots, is where it's going to take us.”

About Rubicon Red

Rubicon Red is a globally recognized and awarded thought leader in Oracle Cloud Platform. An Oracle Platinum Partner, Rubicon Red offers a set of innovative and market leading Professional Services and Managed Services for Oracle Cloud Platform.

Rubicon Red provides expert services across Oracle Cloud Platform including Application Development, Integration, Security and IaaS, spanning the broad set of Oracle Cloud Services in each of these domains. Dedicated to Oracle Cloud, Rubicon Red is the partner of choice for Oracle Cloud Platform.

Since it’s founding in 2009, by two former senior executives from Oracle product management, Rubicon Red’s mission has been to lead customers to success on their Oracle middleware journey. This is the origin of our name; helping customers cross the “Rubicon” in their successful adoption of the Oracle Cloud Platform “Red” stack.

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Additional Information

Oracle Magazine: Let Us Take You into the Future

Press Release: Only Oracle Can Deliver Pervasive Artificial Intelligence Across All Layers of the cloud

Creative Ways National Pharmacies Keeps Customers At The Center Of Innovation

Video: The Value of Artificial Intelligence

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Five Minutes with Xander van Rooijen

We have been working with Xander van Rooijen, Business Architect, Rabobank for the past few years now - they are one of the largest users of our DevOps software, MyST. In every conversation I've had with Xander he is always very discerning and thoughtful, focussed on best practice and continuous improvement for the teams he works with and the business. In this installment of our "Five Minutes with" series, he shares his latest thinking around innovation and technology trends.

Blog Xander van Rooijen

1. What is top of mind for you in terms of innovation and business transformation?

I think the biggest thing would be adaptability and the speed we execute this with, as Rabobank faces a lot of disruption, inside, as well as outside. As an organization we need to be on par with everything that is happening around us and go beyond – so we need to act quickly and also be flexible enough to uptake all these new innovations.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

We think that in a world of eco-systems in which we play a small role, we need to integrate with many other eco-systems. One of the key enablers are API’s. Everyone is opening up their businesses via API's, so they are already the next big thing. Leveraging these new possibilities is top of mind for us.

3. Can you share your current favorite transformation or innovation example?

Within the European Union we are facing legislation changes like PSD2 (Payment Services Directive). As a financial organization we are opening up our banking services, as do our competitors. In general this translates into Open Banking; a new way of providing financial services to our customers. This is a very exciting transition, which in my opinion will give endless new possibilities.

4. What guidance would you give to other customers as they navigate or start this transformation journey?

I think for me, it is having the realization that I, myself, don’t know anything yet because the market is changing so fast. I’m learning new things every day, every second. Keeping an open mind, listening to other people, reading, meeting and consulting peers, helps me tremendously. It gives me more focus on the important aspects of my work and guides me better in my journey into new things. And of course, take things in small steps and learning from there and don’t be afraid to fail because failure will give you the knowledge to do great things, the next time around.

5. What is your favorite place to eat in San Francisco at the moment?

For me it is all about the company. But if I must choose a place for this year, it would be Twenty Five Lusk, where we had a very nice dinner with our team and Oracle. Besides that, I have very fond memories of Lori’s Diner.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Five Minutes with Andrew McGee

After hearing all the great things Australian Finance Group (AFG) have been doing over the years with Oracle apps, middleware and recently Oracle PaaS, I was delighted to to meet Andrew McGee, IT Manager, AFG, in person and to have the opportunity to spend five minutes with him discussing innovation and technology trends. We would also like to congratulate Andrew and his team for winning an Oracle Excellence Award, Oracle Cloud Platform Innovation, 2017. You can listen to the podcast on YouTube here.

Blog Andrew McGee

1. What is top of mind for you in terms of innovation and business transformation?

Customer expectations and customer experience are the key for AFG going forward. We have made that transition going to the cloud, and we really want to leverage what we have and driving that customer experience better.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

Key to the customer experience is how they are actually going to interact through the technology - is it through webforms, chatbots or Artificial Intelligence to be predictive in terms of what they should be having or the correspondence we are sending out. These are the areas I’m keen to explore over the next 12 months.

3. Can you share your current favorite transformation or innovation example?

We’ve been looking at loan scenarios, people going to describe what kind of loan they are after – it can be quite specific or at a high level and then you’d get some responses back in terms of what type of loan you’d be suitable for, which banks might do those loans or products and how much it might cost you.

4. What guidance would you give to other customers as they navigate or start this transformation journey?

It has been a good journey for us, very positive - a lot of hard work as well, so it is worthwhile doing the planning. We started small, taking a few small applications and getting confidence that is the way to go. There is team alignment around that, that needs to be done, especially if you are moving to IaaS or SaaS - there is some realignment that needs to be looked at. And another one, as you move to the applications, generally these are modern applications so there are new features that are available in them, so it is worthwhile investing your time to realize what those new features are and what the best practices they are portraying are and how to bring those into your business while you are doing the migration.

5. What is your favorite place to eat in San Francisco at the moment?

Well, there is plenty of American food around, and I would love to say something healthy but my favorite, being a carnivore, I love Morton’s Steak House - that is one of my favorites!

You can listen to the podcast on YouTube here | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Five Minutes with Lucas Jellema

At the end of his hectic OpenWorld week, I was very lucky to get Five Minutes with Lucas Jellema, CTO at AMIS. As one of the founding members of the Red Expert Alliance (REAL), we work closely with AMIS. You can listen to the podcast on YouTube here.

Lucas Jellema, CTO, AMIS

1. What is top of mind for you in terms of innovation and business transformation for your customers?

It’s hard to know where to begin. There is so much going on – some things will affect business and some will affect IT, and thereby, indirectly, will affect business. One of the things that is becoming very clear, is the move to the cloud which may have felt like innovation or a daring adventure a short time ago, is quickly becoming something that you really need to do. And organizations will, in my mind, quickly get rid of all their efforts in terms of systems engineering, they don’t have their own data centers right now, they won’t have their own servers and people administering those servers. They will be moving to the cloud and up the stack. Also, moving away from doing custom development in all those areas where they are not special at all, actually that is a bit of a challenge for us as a company because we help customers do custom development. I think this means we will need to move much more into enabling the SaaS applications those customers will be using for most of their business processes. Only where they can make a difference in their marketplace, where their core values are, in terms of the business they do for their customers - that is where they will do their custom development. And, of course, there it will affect the business. The business will be able to make use of IT facilities, not by doing it themselves, having to bring in the expertise or making large investments, but rather, by quickly trying out things in the cloud and only paying for what you use. So the speed of business innovation is going to pick up as soon as they realize how they can make use of all of these facilities. That is our job as well, to point these things out to them.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

It feels like here at OpenWorld we are seeing technologies move in two directions, or that there are two different categories. One is very open, technologies that are provided by all cloud providers like Docker and Kubernetes, but also JavaScript, Node, Python, technologies that are available from every vendor – they are offered by Oracle as well. They will be used by all organizations for almost everything they do – the serverless architecture, managed container cloud. The real difference will be made by the Cloud vendors, how they price their offering and how easy it is to integrate with those technology offerings.

The other category is cloud native PaaS applications. Almost at the SaaS level, like Management Cloud, Integration Cloud platform, where so much intelligence is already embedded in the product that it’s almost ready out the box. Where you don’t really care what technology is underneath, it is a managed cloud platform that does a certain thing, and you just have to configure it, but that’s about all you do. A lot of proprietary technology is not going to play such a major role going forward.

3. Can you share your current favorite transformation or innovation example?

The native PaaS services, and IoT is a great example of an offering by Oracle and other cloud vendors, where the ability to connect the physical environment into their enterprise IT, is made very easy, very real. One of the customers we are working with, they are transforming. They are a provider of pumps, very large pumps and components used for selling pipelines. Their intent now is to become a provider of pumping services. So instead of customers coming to them to buy pumps, they will buy from them the capability to pump stuff. So it is crucial for this organization that at any time, they are acutely aware of how their pumps are doing. Whether they are providing the service that they are supposed to be providing, instead of only having to ship a pump to an organization. With them, we are working with IoT, where a number of sensors that will be placed in the physical environment in the pumps themselves send back all kind of metrics that will allow this customer to closely monitor what is going on, automatically analyze all the metrics and then be able to predict if something may be going wrong, based on information gathered in the past. So it is a combination of IoT, to bring in signals from the physical world into the enterprise IT, and then apply machine learning to do predictive maintenance. A year ago this would have sounded very futuristic, but now we are doing it, thanks in large part, to the native PaaS cloud services that are available out of the box, to do the hard work.

4. What guidance would you give to customers as they navigate or start this transformation journey?

At the very least, consider it an opportunity not a threat, to take your first steps as quickly as possible. One of my favorite Oracle cloud offerings, Oracle Management Cloud, is a very good place to start - it allows you to do monitoring of all your infrastructure and your applications across on-premise and cloud, third party clouds and all technology stacks. That is a great example of how to get started. Any IT effort you undertake in the next few years, consider doing it using a cloud-based strategy. The first choice should be to do it on the cloud.

5. What is your favorite place to eat in San Francisco at the moment?

I’m staying at the Hilton and right across the street is a very small Thai place, “Million Thai Restaurant”– it has a very nice atmosphere and is the perfect place to relax after the conference!

You can listen to the podcast on YouTube here | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Five Minutes with Gary Buffington

Always a pleasure to catch-up Gary Buffington. As one of the founding members of the Red Expert Alliance (REAL), we work closely with AVIO Consulting.

Always a pleasure to catch-up Gary Buffington, Executive Vice President, AVIO Consulting. As one of the founding members of the Red Expert Alliance (REAL), we work closely with AVIO Consulting. You can listen to the podcast on YouTube here.

Five Minutes with Gary Buffington

1. What is top of mind for you in terms of innovation and business transformation for your customers?

One of the biggest things we see is around connectivity, you can call it integration, but I like connectivity. I see that as something that is going to be a continued theme for the next 24 months, if not longer. Customers are seeing the business impact of integration, especially for the ways they can monetize either through an API or other strategies where they can create business value or other streams of revenue.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?

From our perspective we see Integration Cloud Service being a primary player. The API Platform Cloud Service is going to play strongly there as well. We feel that Process Cloud will give business more freedom to design and build true business value processes. Those are the three big ones.

3. Can you share your current favorite transformation or innovation example?

We have a customer that is evaluating techniques, they do medical rides - so if you have a situation where you need to get from point A to a medical facility – not ambulatory care because it is not that precise, but it still provides a service to a large group of people. They are looking at partnering with the likes of Lyft to deliver quality transportation services - so we are working with them to develop an API strategy that will allow them to open up some of their back-end systems and let Lyft or another ride share program work pretty seamlessly with their systems.

4. What guidance would you give to customers as they navigate or start this transformation journey?

One of the biggest things I’d say, you’ve got to have a couple of things in mind. If you want to get cloud speed you have to invest on the cloud side from a practice or process standpoint - I’m thinking more DevOps. But the other side of this, is that the business community is starting to wrap their heads around what they can do with the cloud, how they might be able to monetize it in ways that really drive innovation quickly. So, the partnership between IT and business that is sometimes frayed, will need to get much more healthy to be productive. We personally take the stance that working with a partner like AVIO or Rubicon Red helps drive that continuity and vision much more quickly. So we see ourselves as a valuable part of that solution.

5. What is your favorite place to eat in San Francisco at the moment?

There are so many good places out here. The only place I’ve eaten at twice in this short week is called the House of Nanking, it is a very small bar – you can’t make reservations, you don’t even get to choose much off the menu – you just get to choose chicken, beef or shrimp and they bring stuff out. We went back because we love it so much and it’s a tradition every year!

You can listen to the podcast on YouTube here | FiveMinutesWith Playlist.

You can see the rest of the blog series here.


Jules @ Rubicon Red
Manager, Marketing and Events

Rubicon Red Wins Oracle Hackathon

Rubicon Red are thrilled to be recognized as the winner of the Technology Award at the Oracle Hackathon held in Sydney last week. (#Paas4Saas #hackathonsydney)

The Hackathon at a Glance

The Hackathon was held in the Oracle Sydney office on 16-17th November, and was really well attended, with 9 partner teams from around Australia. Our team comprised of Marc Perez, Kapil Kapani, and Sonal Sharma and was led by Arun Pareek.

For the Rubicon Red team, the Hackathon was a great opportunity for hands-on learning with the Oracle Cloud Services in a friendly (yet competitive) environment, collaborating with technical experts from Oracle, and networking with other partners in our eco-system.

There were three prizes on offer:

  • People's Choice - Awarded based upon all participants voting for their favourite team.
  • Show Me The Money - Awarded to the most viable product that can be commercialised.
  • It's All About The Tech - Awarded to the most technically impressive hack.

The technical criteria for the event:

  • At least 1 SaaS Cloud Service and 1 PaaS Cloud Service
  • At least 3 Cloud Services


Our Solution

Our solution value proposition was for a Smart Energy Efficient Office that demonstrated:

  • IoT Enabled Appliances - We built sensor prototypes to show how a number of office devices can constantly stream data to an IoT Cloud Service to provide key insights and analytics to Office Administrators. The real time data can be used to understand how to improve energy efficiency.
  • Remote Device Automation - We showcased how anyone can switch-on/off a remote appliance through the tip of a finger through a mobile app. The team used the Oracle IoT Remote Asset monitoring feature in Oracle IoT Cloud Service to deliver this capability.
  • Predictive Maintenance - Our solution also demonstrated predictive maintenance when something breaks down in an office. It seamlessly integrates with Oracle Service Cloud, automatically creating an incident ticket and a detailed incident report using Oracle API Platform Cloud Service and Oracle Integration Cloud Service.
  • Real Time Device/Cost/Energy Analytics - Real time event streaming, pattern matching on streaming data and creating actionable insights that provided end users decision-making capabilities was another highlight of our solution. Our solution leveraged Stream Analytics to detect real time patterns from streaming data, coming from a number of smart appliances and devices.
  • Mobility and Mobile Application - We built two Mobile applications using Oracle JET that provided all of the comprehensive functionality above - everything from showing real time analytics to embedding Oracle Process Cloud approval screens to approve/reject requests.
  • Chatbots – We built an Intelligent Chatbot using Oracle Intelligent Chatbot Cloud Service for use by field agents to retrieve incidents from Oracle Service Cloud, help him/her create a procurement request (Oracle Cloud ERP) and create a schedule (Oracle Field Cloud Service).
  • SaaS Integration - Imagine the life of a field service agent who uses Oracle Cloud Applications. The agent has to create an incident in Oracle Service Cloud, and create an incident report based on the available knowledge and incident summary. They may also have to log into Oracle ERP Cloud to procure parts and then use Oracle Field Cloud Service to schedule technicians. This means in any given day of normal operations, field service agents have to login and use a number of different systems, requiring them to be experts in each system, as well as experts at their specific field service job at hand. In our solution, we used Oracle Integration Cloud Service and Oracle API Platform Cloud Service to integrate with all of these separate SaaS applications. This means field service agents can seamlessly go about their work using a single mobile app to interact with all SaaS applications under the covers.


Lucky #11 - Oracle Cloud Services

Our Oracle Cloud solution included a total of 11 Oracle Cloud Services - 7 Oracle PaaS Services and 4 Oracle SaaS Services:

  • PaaS Services: Oracle Integration Cloud Service, Oracle API Platform Cloud Service, Oracle IoT Cloud Service, Oracle Mobile Cloud Service, Oracle Intelligent Chatbot Cloud Service, Oracle Process Cloud Service, Oracle Application Container Cloud Service
  • SaaS Services: Oracle Service Cloud, Oracle Field Service Cloud, Oracle HCM Cloud, Oracle ERP Cloud


Our Thanks

We would like to recognize all the teams that participated in the Hackathon, it was a great learning opportunity in a collaborative environment. Our team found it incredibly valuable from a hands-on learning experience, collaboration and networking.

Congratulations to the other winners:

  • People's Choice - PrimeQ
  • Show Me The Money - Neodata

Rubicon Red are thrilled to have won the Technology Award and very proud of our team – Arun, Marc, Sonal and Kapil!

We would like to acknowledge and thank the judges for their engagement and insights into what makes a great solution – Rob Willis (Regional Managing Director, Oracle), Hai To (Head of Technology Strategy, Architecture & Portfolio Management, MLC Australia), Patrick Elliot (Senior Director, Cloud Specialist Teams, Oracle), Angela Mager (Head of SaaS, Sales Consulting, Oracle), Franco Ucci (Senior Director, PaaS Sales Consulting, Oracle).

Finally, a huge thank you to the entire Oracle team - organizers, mentors and supporters including Franco Ucci, Jason Lowe, Carlos Rodriguez Iturria, David Reid, Serene Tan, Steve Tindall, Vijay Kumar Yenne, John Graves, Stuart Coggins, Helen Mounas, Danielle James, Catherine Ankeshian, and special guest visiting from Oracle Corporation, Redwood Shores, Nathan Angstadt.

Five Minutes with Vikas Anand

I always love catching up with Vikas - he's heading up Product Management for Oracle Integration, Process & API Management Cloud Services. It is exciting to see these products gaining some real traction in the market place, under his guidance.

I always love catching up with Vikas - he's heading up Product Management for Oracle Integration, Process & API Management Cloud Services. It is exciting to see these products gaining some real traction in the market place, under his guidance. Listen to the podcast on Digital Impact Radio or YouTube.
Five Minutes with Vikas Anand

1. What is top of mind for you in terms of innovation and business transformation for your customers?


What is really interesting is that some of the things customers are trying to solve are not new - it’s just that there have been disruptions in those areas, which has now accelerated the need for innovation. As an example, Customer Experience is a big area of investment from our customer’s perspective today. The reason for that, is the consumers are now looking at disruptive user experiences coming through chatbots, mobile devices - digital experiences which can get their jobs done faster, which can help them find products faster, which can enable them to close orders faster. So Customer Experience is nothing new, it has been around for a while, and that is where innovation is driving a lot of change, and it's coming through disruption. The classic example, Uber, has disrupted the taxi industry and it's now all about the customer centric experience. Now we have retail companies focused on that experience, utility companies that want to provide the right level of information on consumption of power, billing information and predictive information, right at your fingertips, on your mobile devices.

The second area is operational efficiency, bringing in automation so that things can happen faster and with error rates like never before, reducing down to zero.

The third area, is around revenue opportunities, opening up your intellectual property so that partners can onboard and developers can get value out of intellectual properties that you have, using APIs and digital tools to create derivative economies.

Finally, it is all about the eco-system, how much you can tap the ecosystem of your partners, to help accelerate your business growth.

2. What do you see as the key technology enablers to achieve ongoing innovation/transformation over the next 12-24 months?


From an innovation perspective because the pace has to be so fast, the time to market has to be on track and now it’s all about moving fast, failing fast and learning and improving. So technologies like best of breed SaaS apps for delivering business apps around customer relationship management, HR, ERP and supply chain are a pretty mainstream requirement. Outside of that, its about exposing the information to consumers in their favorite tools, chatbots or mobile interfaces or connecting to them through social channels Facebook and Twitter, to get feedback. We also see a lot of use of microservices, to enable the logic, and the engagement experiences, which eventually are powering the chatbots and mobile devices. IoT is playing a big role and now the paradigm has shifted, its not just about connecting to that device, it’s about how you use the data.

If I look at this whole landscape the big change/drivers for the future across this landscape are applicability of AI and Machine Learning, which will improve and make all of this more efficient. One thing that will be consistent is the requirement for integrating all of these apps together and making them available for consumption through different form factors.

3. Can you share your current favorite transformation or innovation example?


I really like the traditional examples around HCM and ERP. My favorite is "opportunity to order" – you work as a sales rep with a customer, the customer account gets created in CRM, now it gets created in digital tools and SaaS CRM in cloud using your iPad, and then you go through the life cycle pursuing the opportunity, closing the opportunity, sending the customer a quote using another cloud app like CPQ and finally closing the order once the opportunity has been won, then it gets entered into an order booking system like E-Business Suite.

It is all about the digital experience to work at pace with the customer, enable the price and products availability easily for customers. In fact, a lot of use-cases are making it available as self-service – so customers can go through the buying experience themselves, which is a big transition that is happening, especially in the SMB segment. This is the classical use-case - lead to cash, lead to order, with SaaS it is definitely one of the most popular use-cases and customers need to solve it very quickly.

4. What guidance would you give to customers as they navigate or start this transformation journey?


My guidance is very simple - technology is an enabler for the solution, customers need to focus on the business outcome – its about how you get to that business outcome with the technology and you can only get there faster and more efficiently with the right skill set and processes in place. So it is people, process and technology. Establish your business outcome first, so you get there faster and make sure that your goals are met.

5. What is your favorite place to eat in San Francisco at the moment?


There is a very nice Indian restaurant called Amber, which is at Yerba Buena, it happens to be right behind Moscone and given I have my roots from India, I love Indian food. I recommend the food there, especially the buffet on Sunday!

You can listen to the podcast on Digital Impact Radio | YouTube | FiveMinutesWith Playlist.

You can see the rest of the blog series here.

Stay tuned next week as we talk to some other Oracle Partners from around the globe.


Jules @ Rubicon Red
Manager, Marketing and Events